7 Ways to Increase Engagement in Your Facebook Group

The success or failure of a Facebook group depends on a few factors but all have a common denominator – the responsibility of making a group engaged and happy falls squarely on the creator of the group and the admins (to some extent).

Below you’ll find a few tips to increase the engagement of your group so that you can weave a tapestry of information, entertainment and camaraderie in your community. Once you do this, people will enjoy being a part of your group and look forward to seeing the daily posts.

1. Be engaged

This is social media at its core. If you want to be successful with your group, you must be engaged in it. Participate in discussions, reply to questions, like comments and posts that provide value, and so on.

Engaging with members in the group will help to not only forge friendships but also group loyalty. Do not create a Facebook group merely to sell to people. Selling should always seem like an afterthought, not an overriding obsession.

2. Surveys, quizzes, polls, questions

Conduct surveys, quizzes and polls in your group. Ask questions that stimulate discussion. People love giving their opinions and recommendations. It makes them feel useful.

By seeking their input, you’ll make them feel useful and invested in the group. This is one of the best ways to increase engagement in the group.

3. Use different modalities

Different people prefer different types of content. Some may prefer articles while others prefer videos. Some may love infographics while some may prefer audios.

When making posts in your group, try and offer content in different formats so that you appeal to a wider audience and there’s something for everyone.

Ideally, the goal is to use more visuals and less text. People love images and videos. Using social media quote posters is one way to grab attention and increase engagement. 

Ask the crowd to give the post a like if they agree with it. As inane as it may seem to the more serious person, these engagement-styled posts work. Text-based content can seem dull and boring if the writing is not fun to read.

4. Entertainment above all

Let’s be honest here – most people get on Facebook to be entertained. They’re not really there to learn or buy anything. They just want some interesting and fun stuff to amuse themselves. This explains the popularity of cat videos.

While your Facebook group may be about a niche topic and you have lots of information to disseminate, your goal should be to wrap the information with a dose of entertainment. Infotainment is where it’s at these days – and you must give the people what they want.

5. It’s all about the value

Always seek to deliver value in your group. Put yourself in the members’ shoes. What do you think they want? What will help them in their journey?

Once you understand your audience and give them content that helps… they’ll love your group. You may also ask them to comment below a post to tell you if they liked it. This will increase engagement. 

People need to be told to engage. Don’t leave it to them to do it on their own. You must seek engagement proactively.

6. Welcoming new members

Most groups do this and it helps with engagement – but it’s not necessary. If too many members are joining your group, it can be a hassle to keep track and welcome all of them.

Very often, posts welcoming new members barely garner any likes even when the members are tagged to the post. Most people feel uncomfortable introducing themselves to a new crowd and prefer to lurk around and occasionally engage until they’re warmed up.

So, it’s up to you if you wish to use this technique. You could give it a try and see if it works for you.

7. Storytelling

Using storytelling in your posts is highly effective, if you know how to do it well. Everyone loves a good story that inspires. The story can be long, if it’s interesting – but it also can’t be too long.

So, format your text and break up huge chunks of texts. Learn how to tell good stories and you’ll keep your audience hooked.

These 7 methods are very powerful and will massively increase engagement in your Facebook group, if you execute them effectively. Practice them often and study your Facebook group insights to know which posts your group loves and give the members more of such posts.

Slowly but surely, you’ll build a tribe that’s on the same page as you and engages regularly in the group. Now you can all help each other to progress in the niche.

"If you want to go fast, go alone. If you want to go far, go together." - African Proverb

 

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