Traffic Tidal Wave Method # 11
Podcasting
Despite the fact that podcasting has been around for some time now, not many marketers are using it yet. Due to that reason, there is still the newness factor associated with it, which works to your advantage actually. This is still a new age technology which can bring a lot of targeted traffic to your door if you would let them in. Here is a brief look into how podcasting works.
Basically, podcasting is like having a radio channel of your own on the Internet. You do not have to bow down to any rules and regulations because none apply. You simply have your audio content which you are beaming to a lot of people on the Internet. These people are your audience. They have, in fact, asked to be marketed. They want to know about your products. When you podcast to them, there is a very high chance that these people will convert to being your visitors.
So why are these people hot traffic for you? The reason behind that is that podcasting works only for people who have subscribed to your RSS feeds. When you put up an audio segment, those audio files automatically get downloaded to the audio devices of the people who have subscribed to the feeds.
You need special software to create a podcast. This software is simply known as podcasting software or a podcasting mixer. Basically it is a tool that converts an audio file into a file into a digital file that can be downloaded over the Internet. The following is a list of two of the most popular podcasting software:-
Feed for All (http://www.feedforall.com/)
Podcast Studio (http://thepodcaststudio.com/)
Using podcasting sets you apart from the usual breed of Internet marketers. This is certainly a method that you need to seriously consider to improve your prospects.
Traffic Tidal Wave Method # 12
Viral Marketing
Viral marketing is not just an Internet-based concept; it applies to the real world also. Fundamentally, viral marketing happens when someone who has used a product speaks about it favorably to another person. If you watch a movie and recommend it to your friend, you are virally marketing the movie. On the Internet, if you post a favorable comment about a product or a service, you are virally marketing it. In fact, on the Internet even if you criticize a product, you are virally marketing it. There’s a reason behind that. Whatever your comment is, positive or negative, it does one thing – it increases the recall value of the product. People begin to identify the brand better. The product becomes more searchable over the Internet. Hence, viral marketing always works.
All social networking sites are avenues for virally marketing products. Your blogs are places where your product gets virally marketed. This also happens on forums and video and photo sharing sites. Your articles are tools of viral marketing too. So, you see that viral marketing is not an isolated method. It is, in fact, an umbrella term for the various marketing practices you employ.
Viral marketing works because it tells potential buyers about the product so that they begin thinking seriously about buying the product. It improves the recall value of a product and makes it more visible. On the Internet, a product that is visible is a hit.
Traffic Tidal Wave Method # 13
Giving Away
Give, and you shall receive. Now, where have we heard this before?
Whether this adage works in all aspects of life or not is a matter of personal opinion, but on the Internet it always works. When you give something away, it helps in bringing in better prospects to your online business.
But, what can you give away? It is highly important that your giveaway is something or value. It should be something that a receiver would cherish, because this is what adds to your credibility as a service provider.
You might be having a question in your mind right now – how does a giveaway help in bringing traffic or business to your website?
This happens through lead capture methods. When you give something away, you put a link where people can download the product from. This link takes them through a lead capture page, also known as a squeeze page. Here they are asked to opt in with their email id so that they can get more such freebies in future. Assurances are made to the effect that their email id won’t be sold over to anyone else and that spam won’t be sent to them. People usually give their links because they know they will be getting something valuable for free. When you get these leads, you can market them through other ways such as email marketing.
So, what are the things that you can give away? Even giveaways undergo surges and ebbs in their popularity on the Internet. Currently, the best things to give away include the following:-
eBooks
Newsletter Subscriptions
Free Offers on Products from Partner Sites
Informative Listings
Traffic Tidal Wave Method # 14
Yahoo! Answers
Yahoo! Answers (http://answers.yahoo.com/) is a place where people ask questions and other people answer them. In return they get points. The points that they get can be used for asking more questions; they have no real world value. However, this is an amazing way to get your queries answered, because you are mostly asking experts to help you out with things that you don’t know.
This is also a great place for marketers because they can flaunt their knowledge. If someone asks a question pertaining to your line of business, you can answer them and improve your credibility. You also get business exposure, which is the most important thing, because you can post your business link in the answer you provide.
If you have a Yahoo! account already, you can use the same for your Yahoo! Answers campaign. You have to merely search for questions (which you can do with keywords) and then post your replies on them.
Make sure that your replies sound like an expert’s view on the subject. This is a great way of convincing people about your expertise; don’t let it pass by.
Traffic Tidal Wave Method # 15
Squidoo/HubPages
Though Squidoo marketing was a very new concept over the Internet when it launched, people have warmed to it pretty quickly because of the various benefits that it had. The novelty factor was one of the prime benefits because not many marketers were using Squidoo and hence competition through this method was low. There was also the point that Squidoo got an amazing rank on Google. If you had a Squidoo page, or a Squidoo lens as they call it, the chances of it getting ranked well were high.
Squidoo, now with HubPages, is basically a website where you can put your own content and promote your product or service. The page you create formerly called as a Squidoo lens is now called a hubpage. You post content here, with your website link and then wait for the people to come to you.
Why does Squidoo/HubPages work? For many reasons actually, but one of the reasons is that it relies on content more than anything else. Various other methods have become popular for traffic generation and then have fizzled out, but the novelty with Squidoo/HubPages is that it goes back to the past when content marketing was king. It still is, and that is amply shown by the popularity of Squidoo/HubPages in bringing traffic.
Of course, the general content rules apply. Write great informative content and consolidate it by using great keywords.
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Free: 7 Super Simple Traffic Tactics
