Squeeze Pages and Their Uses
The fastest way to build your list is to give away something valuable for free that people interested in the types of products, services or interests you are promoting will find irresistible.
For example, if you specialize in weight loss products, you could offer a free video that explains the “Top 10 Ways to Lose 30 Pounds in 30 Days”. If you are promoting golf getaway vacations, you could give away a free 30-minute online consultation with a golf pro. Or if your goal is to create a forum in which literature fans can interact with each other, you could offer a list of the top 100 Great Books.
The free giveaway is called the Lead Magnet Report (LMR) or a lead magnet because it works the same way a polarized magnet does: It attracts people to join your list by providing them with some sort of high-value content in exchange for their email address.
Once you capture their email address, you can then use it to send an endless series of emails promoting your products, services, links to relevant content or whatever you want. You also can provide a continual supply of even more free high-value content in order to nurture your relationship with you contacts. If your subscribers know they are going to get something that they are interested in and will find whenever they receive an email from you, they will be more likely to open your emails, or at least not delete them without reading them.
Content Creation
Now that you have an autoresponder and understand the importance of having a high-value lead magnet, the next step is to create your free giveaway so you can offer it on your squeeze page to build your list.
There are two basic ways to develop a great lead magnet that people who are interested in your niche will want: Develop it yourself or use content that already exists.
If you are skilled at writing, creating original video or recording audio courses, you might consider developing your own content, especially if you are already knowledgeable and passionate about your niche. If you can create a short report, make a brief instructional video, record a useful MP3, or even lead an online webinar, you can save yourself the expense and trouble of having somebody else create content for you or buying existing content.
The original content you create doesn’t have to be long or involved, as long as it is something your subscribers or potential subscribers will want or can use in their everyday lives. It can be a simple 10-page short report or a brief 5-minute video shot using your laptop’s built-in video camera in which you explain how to perform some task or explain some idea.
Another option is to hire a freelancer to create original content for you. If you have an idea for a short report, video or audio recording that you think people will find fascinating, you can go to a freelancer marketplace such as Elance or others and hire a writer, video creator, voiceover artist, web designer or other skilled professional to create your content for you. Even if you don’t already have an original idea, you can usually work with a freelance to develop something collaboratively, or have them handle it all for you from start to finish.
Using a freelancer marketplace is beneficial because the site will normally handle all billing, payment and dispute arbitration so you don’t have to worry about any of that. They also take care of all the licensing and copyright agreements so that you don’t have to worry about authorship issues or somebody suing you for copyright infringement later.
The benefit of hiring a freelancer is that they can provide high-quality content without much input or direction from you, usually at surprisingly affordable prices. And once they submit their creation to you and are paid, it belongs entirely to you and you can do with it whatever you please without having to pay royalties, residuals or any additional payments.
A third option is to use Private Label Rights products. These are eBooks, videos, software and other content that already has been created by somebody else that you can purchase and resell it as your very own under your own name or brand. You can browse for PLR in many niches here.
Depending on the terms of the purchase, usually you can claim original authorship if you choose. Or you can add new content, remove parts of it, or edit it any way you like. You also can combine multiple PLR products to create a new product or take a single PLR product and split it up into multiple products that you can either give away or sell. Some PLR products even allow you to resell the rights to resell them as your PLR products to other marketers.
While there are hundreds of places where you can purchase PLR products, among the best sources can be found here:
https://www.buyqualityplr.com/best-plr-sites/
The benefit of PLR products is that they are available in practically every niche, so you can get high-quality content that you can either give away as a LMR or promote as an original product to your subscribers. They usually are very affordable as well.
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